Let’s Talk About Your Ideal Client (Yes, You Need One)

Okay, so you’re out here trying to market your business, post on social, maybe even run a few ads — and you’re doing it all while secretly hoping anyone with a pulse and a credit card sees it and buys from you. Totally normal. Also… totally not effective.

Here’s the thing: if you’re trying to talk to everyone, you’re basically talking to no one. It’s like standing in the middle of a crowded room yelling, “HEY YOU!” and wondering why nobody turns around. But when you know exactly who your ideal client is — what they need, what they care about, what keeps them up at night — your marketing stops sounding like generic noise and starts hitting like a personal invite to brunch and breakthrough.

So yes, it might feel like one more thing to figure out, but getting crystal clear on who you’re actually trying to help is the difference between "crickets and confusion” and “booked and busy.” Let’s stop guessing and start connecting, yeah?